In this seminar, Greg Stark, Kelsey Jo Holston, Jody Gascoigne, and Brian Morrison discuss the benefits and functionalities of using the Golf Genius Golf Shop system for order management and member engagement. They explore how the system streamlines operations, enhances member service, and boosts sales through innovative features like online order forms and automated communications. The panelists share their personal experiences and case studies, highlighting the system's impact on efficiency and member satisfaction in the golf club environment.

  • The integration of Golf Genius into golf clubs has streamlined operations, reducing reliance on outdated methods like paper binders and Excel spreadsheets for tracking orders.
  • Online order forms allow golf clubs to expand their product offerings without increasing physical inventory, enabling clubs to meet diverse member needs efficiently.
  • Members who don't frequently visit the physical golf shop can still be engaged and contribute significantly to sales through online platforms.