In this webinar, Bart Rickard, the senior product manager for Golf Genius Golf Shop, discusses the online ordering feature within Golf Shop with panelists Jodi Gascoigne and Kayley Sjoholm. They explore how the use of online order forms has revolutionized their sales process, allowing them to offer a wider range of products without the risk of overstocking and to reach members who may not visit the shop regularly. The conversation highlights the significant increase in revenue and member satisfaction thanks to the streamlined and efficient system provided by Golf Genius.

  • The introduction of online ordering through Golf Shop has significantly streamlined the process of managing golf shop sales, allowing clubs to reach members who may not visit the physical store regularly.
  • Implementing online order forms has enabled golf clubs to expand their product offerings without the risk of unsold inventory, allowing them to offer niche items and increase revenue.
  • The use of Golf Shop's online order form features has strengthened relationships with vendors, as it facilitates better tracking, ordering, and communication, leading to increased sales and better customer satisfaction.