In this video, Dennis Frith and Kyle Davey from the Royal Montréal Golf Club discuss the importance of understanding their golf club members better through data collection and member surveys. They explore the challenges faced in learning about member preferences and how they overcame these by implementing the Golf Shop product to streamline operations and enhance member engagement. The video also highlights their success stories and plans for future improvements based on the insights gained from member feedback.

  • The Royal Montréal Golf Club successfully used member surveys to better understand their members' preferences and needs, which helped improve their buying decisions and inventory management.
  • Golf Shop's cloud-based tool provides various features such as special order tracking, demo club management, and automated communication, enhancing efficiency in golf shop operations.
  • Partnering with vendors to provide incentives for survey responses significantly increased member engagement and response rates at Royal Montréal Golf Club.