In this video, Bart Rickard, Brian Morrison, and Scott Primm discuss the intricacies of special order management within the Golf Shop operation. The conversation highlights the challenges faced with previous manual systems and how transitioning to a digital platform has streamlined processes, increased efficiency, and improved customer satisfaction. Viewers will gain insights into the benefits of automated communications and the positive impact on member experience and operational efficiency.

  • The webinar focuses on improving the process of managing special orders in golf shops, using a cloud-based platform called Golf Shop.
  • Ansley Golf Club has streamlined its operations by using Golf Shop, which offers features like automated communication with members and integration with vendor platforms.
  • The platform provides detailed analytics, allowing golf shops to better understand their inventory needs and member preferences, enhancing operational efficiency and customer satisfaction.