In this webinar, industry experts Bart Rickard, Brian Morrison, and Mike Bertholf discuss enhancing the retail experience in pro shops by effectively utilizing member feedback. They dive into methods like using surveys to gather member preferences and feedback, which helps streamline product offerings and improve member satisfaction. The conversation highlights how these strategies not only enhance customer experience but also positively impact the bottom line by reducing waste and improving inventory management.

  • The webinar focuses on enhancing the retail experience in pro shops and collecting customer feedback to improve service.
  • Troon Country Club uses the Golf Shop product to efficiently manage member feedback and optimize its retail operations, including personalized marketing.
  • Golf Shop features include special order tracking, demo and rental club management, club repair tracking, and integrated survey tools to enhance customer satisfaction.