SIMULATOR GOLF MARKET INSIGHTS REPORT

DEEP DIVE INTO THE MOST COMPREHENSIVE DATA STUDY OF GOLF’S NEW PARTICIPATION INFRASTRUCTURE.

Join Golf Genius, ION 54, played.co and Sweetspot for a first look at the 2026 SIM Golf Market Report: We'll unpack the headline findings, hear directly from venue operators on what's working on the ground, and explore what it all means for national governing bodies and associations trying to build a complete picture of participation.

Webinar Outcomes:

✓ Discover what 2,600+ SIM venues and clubs across 12 countries reveal about their SIM operations & services
✓ Understand what's actually driving simulator golf performance, from operators who are living it
✓ Leave with a pathway for increasing simulator participation and connecting the data to national strategy

Join Us On:

Thursday, October 22nd, 2026 | 9 AM GMT | 6pm AEST | 8pm NZ

* This webinar is for National Federations, PGAs, SIM Golf venues and golf clubs focused on growing indoor golf participation.

WEBINAR SPEAKERS

Who you'll hear from

Join James Sibbles (Golf Genius), Sam Elliott (Sweetspot), Tom Marley (played.co), Marcus Niles (Fore Seasons Indoor Golf) and Frank Kirsten (PGA Holland) for a practical 60-minute webinar unpacking the 2026 SIM Golf Market Report and what it means for growing simulator golf participation at venue and national level.

James Sibbles

Head of Entertainment Golf (International)

Golf Genius

James Sibbles is Head of Entertainment Golf at Golf Genius, where he leads the company's strategy across off-course golf. James has spearheaded Golf Genius' expansion into the entertainment golf space, including the company's dedicated SIM golf platform and its partnership with GOLFZON Tour, the world's largest simulator golf league.

Sam Elliot

Sales Manager (UK & EMEA)

Sweetspot

Sam drives business development for Sweetspot across EMEA, the golf commerce platform powering some of Europe's top indoor golf venues. He helps operators grow through smarter bookings, data-driven memberships, customer segmentation and revenue management, giving him a front-row view into what's fuelling the growth in SIM golf.

Tom Marley

Founder

played.co

Tom is the founder of played.co, a UK-based sports technology platform helping sports providers sell their activities and manage bookings online. Tom has worked with organisations including The R&A and Badminton England, applying a data-driven lens to how golf and other sports can grow accessible, bookable participation at grassroots and venue level.

Marcus Niles

Manager

Fore Seasons Indoor Golf

Marcus Niles manages Fore Seasons Indoor Golf, a leading indoor simulator venue in New Zealand. Under his leadership, Fore Seasons has built a thriving golf community through innovative offerings including golf leagues, group coaching programmes, and social formats designed to make the game more accessible. Marcus brings an operator's perspective on what's working in simulator golf today.

Frank Kirsten

Chief Executive

PGA Holland

Frank serves as Chief Executive of PGA Holland and Chairman of the Confederation of Professional Golf, giving him a broad view of how national golf bodies approach participation and digital strategy across Europe. Frank brings a federation perspective to the session on how leagues, simulator handicapping and connected data can bring off-course golf into the national game.

Andrew Lewis | Altus Performance

"The biggest game-changer for me is the collaboration between the other coaches I work with at Altus and then the coaches outside of our team [...] the physios, the mental trainers, the parents, the high school coaches, all of them being connected in the same training space so we're all on the same page is the biggest benefit I see day-in and day-out."